← Antoine Coulon

// philosophy

Craft, in service of the business

Great software engineering is never an end in itself. It exists to help a business succeed: to ship the right product, to earn customers' trust, and to give a team the confidence to keep moving. Everything I care about, from the shape of a function to the design of a distributed system, ladders up to that one goal.

// craftsmanship

Craftsmanship is how you go fast

Craftsmanship is often confused with gold-plating. For me it's the opposite: it's the discipline that lets a business move fast without breaking. Robust, well-designed, well-tested software is software you can change tomorrow: add a feature, pivot the model, absorb a 10× in traffic, all without fear. Quality isn't a tax on delivery; it's what keeps delivery fast as the product and the team grow. That's the real link between craft and business impact: the better the foundations, the cheaper every future decision becomes.

If anything, this matters more in the age of AI. I use AI every day, and I help engineering teams leverage it; it's a genuine accelerator. But it doesn't replace the fundamentals, it raises their stakes. AI generates code faster than ever, which makes the engineering judgment around it (design, testing, telling what is correct from what merely looks correct) more decisive, not less. Everything I build with AI still rests on craftsmanship and software-engineering foundations; without them, it just helps you ship the wrong thing faster.

// lean & continuous improvement

Relentless problem-solving, for the customer

I'm deeply shaped by Lean. At its core it's a simple, demanding idea: relentlessly solve the right problems, strip out everything that doesn't create value, and get a little better every single day (Kaizen). Engineering, seen this way, is continuous problem-solving, and the problems worth solving are the ones customers actually feel. Customer satisfaction is the compass: not features for their own sake, but outcomes. Continuous improvement isn't a ritual on a calendar; it's the reflex of asking, every week, "how do we make this better, and simpler?"

// full-stack, end to end

From a pixel of CSS to a distributed system

I work across the whole stack, from a pixel of CSS to the back end, and all the way down through distributed systems and databases. That breadth is deliberate. When you can see the entire system, you find where the real leverage is, and you don't mistake a local optimum for a solution. It also means I can sit with a team wherever the hard problem actually lives, instead of only at the layer I'm comfortable in.

// in service of teams

Expertise dedicated to teams and businesses

All of this has a single purpose: helping teams and businesses build the products they're after, and helping the people on those teams grow. I'm most energized alongside startups and scale-ups that want to get their foundations right early, at the moment when decisions about quality, architecture, and ways of working will compound for years.

// foundations & standards

Foundations a team can scale on

And foundations are really the heart of it. Not only the technical ones (the architecture, the tests, the standards) but the knowledge foundations: the shared understanding and conventions a team can lean on, so that growing doesn't mean descending into chaos. Set those well, and a team can scale fast and stay sane. That's the work I love most.

If that resonates, I'd love to build something solid together.

// thoughts on my approach

Don't just take my word for it

Antoine consistently demonstrated outstanding technical expertise and a proactive mindset, taking the initiative to propose impactful topics and drive them to completion with remarkable ownership. I strongly recommend him.
Rome Sassi Chief Product & Technology Officer @ Aware
He puts engineering at the service of the product, with an iterative, impact-driven approach. He takes ownership of key deliverables and drives them autonomously, while keeping communication excellent with the team and stakeholders.
Xavier Besson Engineering Leader @ sunday
Antoine always delivered high-quality functionality, focusing on how his features would actually be used. His professionalism, technical expertise and commitment to quality are exceptional.
Sébastien Dreossi Product Manager @ Aware
A true professional who readily takes ownership of his projects. Curious and attentive, his critical thinking always brings relevant, constructive insight, and he's always there to share his knowledge.
Lisa-Lou Kara Software Engineer @ sunday
An outstanding software engineer with a keen eye for detail. Not only highly skilled but also a great mentor who genuinely supports his teammates. Any team would be lucky to have him.
Salah Eddine Taouririt Software Developer @ evryg
By far one of the best engineers I have ever worked with. Very highly skilled and very patient and willing to share his knowledge. He was pretty much my go-to whenever I got stuck on anything.
Hugo Barbachano Software Engineer @ Aware
Read all recommendations on LinkedIn →